Gold Coast fashion brand The Undercurrent has launched their second range of tee shirts designed by local artists to depict popular aspects of Gold Coast suburbs.

The range will see Palm Beach, Miami, Broadbeach and Nobby Beach represented along with a general Gold Coast t-shirt and trucker cap.

Five new artists have been commissioned to design the range and the simple brief requested they include elements that best represent both the history and current vibe of the suburb. The initial range saw tees representing Surfers Paradise, Coolangatta, Currumbin, Burleigh Heads and Mermaid Beach fly off the shelves thus calling for a second range to be created almost immediately.

Aimed at both locals and tourists, The Undercurrent was born from owner Carly Snodgrass’s desire to showcase the Coast in a way that adequately represents her beautiful hometown and the talented creatives residing within it.

She says, “It was easy to see from the get-go that a second range would be needed with the amount of feedback we received from the first range. People were screaming for their suburb to be added! I’m really stoked with how the new suburb tees look. They were created by completely new local artists to the brand.

“The suburbs were chosen by which locals screamed the loudest. Our coastal suburbs appeal to both locals and tourists, so everyone can get on board.

“I chose the artists from a few who had approached me and a couple we sought out. There are so many fantastic local creatives on the Coast, so it’s always a tough decision aligning the right artist with the right suburb. We want to make sure they thoroughly do their research for the area and can bring that history to life.

“I feel like we’ve really taken the essence from each suburb and have created something that locals will be proud to wear, otherwise we haven’t done what we set out to do.”

The Undercurrent’s name is two-fold; a nod to the Gold Coast’s thriving surf culture and the unveiling of a side of the city that may not be common knowledge, but definitely should be.

$2 from every sale is donated to Surf Lifesaving Queensland who were who were chosen due to the huge part they play in both assisting tourists and their vital role in shaping the Gold Coast’s culture.

Use the code ilovegc for 20% off all products.

Words by Kirra Smith.

There aren’t enough words in the world to describe the sky high levels of inspiration, creativity and general good vibes Claudio Kirac brings to the Gold Coast (but please, read on and you’ll get the gist).

He’s an artist, photographer and designer who has travelled the world to make magic with some of the biggest brands out there but, lucky for us, he calls our golden shores home. Over the last few years he’s worked closely with HOTA, Bleach* Festival and Festival 2018, to name a few, but his most recent project is a little closer to home.

We sat down for a chat with the absolute legend that is CK about his agency Art-Work’s epic new creative space and why the Gold Coast has become a well-oiled arts and culture machine.

How long have you been a Gold Coast local?
I have been on the GC for most of my life, was not born here, but definitely consider myself a die-hard local.

What do you love most about our beautiful city?
The small country town feel with some of the luxuries of a big city. The GC’s connection to nature is one of our most valuable assets and a definite game changer when it comes to quality of life and enjoying where you live.

Tell us your exciting news…
Our agency, Art-Work (AW) has climbed some big mountains in the past few years, from the strength of our collaborators to our internal creative and business mindset, you could say we are growing. With growth comes challenge and change, and your daydreams eventually manifest into something that is greater than you could possibly imagine. So, we have combined all our experience and knowledge, dipped our big toe in, and are creating a physical home for Art-Work, a multi purpose space for Design and Dreaming, right in the growing creative hub of Cronulla and Karen in Mermaid Beach

What will you have going on in the new space?
Our new creative space, the AW World HQ, will be our daily go-to for all of our creative production. It’s a blank canvas of sorts that we can use to experiment, play and grow ideas for the years to come – business in the front and dancing in the back. On a daily basis it will serve as our design office, with space to do photography and video production, contemporary art and creative consultation, with a vision to host exhibitions, industry gatherings and workshops from time to time – the space will be by appointment only, but you are welcome to drop by with coffee, tacos or wine anytime.

Tell us about your career journey so far, where did you start and how did you end up here?
I have always lived and loved art, from a 15 year history working in the surf industry, to jumping out on our own with Art-Work to work on the projects we love, it has been such an inspiring journey. I started AW with my long-term colleague and friend Paul Bow almost seven years ago now, from humble beginnings to trailblazing new territories; we are the perfect blend of creativity and commerce. My wife Laura Strange has brought such a new light to what we do across digital, design and strategy, that I find myself learning new things every day, which is one thing that we, as humans and designers, should never stop doing.

No doubt there have been many highlights, what are some favourite career moments?
The ultimate highlight is everyday when I pinch myself and am grateful for being able to be creative and get paid for it, also travels to far away lands of sunshine and snow and the memories and friendships we create along the way are experiences you will never forget.

Where do you find inspiration as such a creative guy?
I used to devour a lot of print collateral – still do, but much less – AW has an amazing design library BTW. I have to sometimes force myself to look beyond the pages of Pinterest, as it is veritable minefield of collated, curated craziness! These days a calm mind, a jump in the ocean and good verbal download helps to put things into perspective.

What are your thoughts on the Coast’s growing arts and culture scene?
The arts and culture scene on the GC is now a well oiled machine, compared to where we used to be five, 10 even 15 years ago now, the term ‘Cultural Wasteland’ never even entered my mind, although it’s taken a long and winding road to get to where we are now. With independent galleries through to HOTA and ongoing support from government infrastructure, I feel it is now at the perfect place to go next level and be taken seriously, with a community of talented creative hearts and minds to help tell the story.

What else would you like to see happen?
For artists and designers to stay here and embrace the ride.

What’s the plan for the rest of 2018?
We have had ridden a crazy wave this year, all the way from the beginning with HOTA, Bleach* and Festival 2018 through to working on creative content with our favourite locals at Dwell Store. Now over the hump with launching our new space and embracing the neighbourhood vibes we have some super exciting projects on the horizon across photography, video, brand and mural work to round out the year, but not before Laura and I head to the USA for a month long road trip of culture, food and good times!

Best piece of life advice you’ve ever received?
Wait for the moment, but do it now.

Favourites on the Coast:
Beach: From Cooly to the Spit, there’s nowhere like it on this planet!
Cafe: I’d have to throw my favourite Mermaid Beach locals in the hat, the best from All-Time, Hula Girl, Le Cafe Gourmand and Door 50 – you can’t go wrong
Restaurant: LUPO, Itoshin, Harry’s and Justin Lane for the cross section of good local cuisine
How does your weekend usually look? Up for the early or sleep in, depending on what’s on the cards, walk to get coffee and start from there. We sometimes work on Sunday because it doesn’t always feel like work. I like to cook, catch up with family and friends, reset and plan for the week ahead. A good schedule makes for a productive week, so the weekend is the time to reflect and refocus.

If your Insta game’s not strong, are you even a Gold Coaster? With a herd of Insta-worthy spots across our stunning city, there’s no excuse for not rocking an A-lister Instagram account.

To make life easier and ensure you’re the envy of all your mates, here are our list of local Insta-worthy spots.

Surfers Paradise Sign
It’s on every Gold Coast tourists’ bucket list and makes the perfect background for a ‘look where I am’ pic. The Surfers Paradise sign is located right where bustling Cavill Ave meets the beach. Try to make it for sunrise (whether you get up, or stay up, we won’t judge!).
Where: The top of Cavill Avenue, Surfers Paradise

Natural Bridge
Springbrook National Park offers you a couple of great Insta pic locations, the most beautiful and unique being the Natural Bridge rock arch.  When you get the right angle and the light hits the water running through the cave, it’s a guaranteed winner! So make sure your battery is fully charged and get ready for a rainforest adventure (watch out for the cave dwelling bats!).
Where: Springbrook National Park, Numinbah Road

Miami Hill
It’s a fitness junkie’s kryptonite but the top of the hill also gives you great views of Surfers Paradise and Coolangatta. You may snap some great pics during the day, but we urge you to make the effort and go during sunrise or sunset – it’s mind blowing and no filter necessary.
Where: The southern end of Miami

Burleigh Hill
It’s safe to say that we’ve all snapped shots on Burleigh Hill at some point. A sweet location with balmy breezes and picture-perfect views of Surfers Paradise’ skyline. If you’re lucky enough, you might even spy a whale breaching!
Where: Goodwin Terrace, Burleigh Heads

Tallebudgera Creek
If taken from the right angle, a picture at Talle Creek can easily be mistaken for a beach in Thailand or the Caribbean (but it’s on the Coast and that’s even better). The calm waters and palm trees are nothing short of #paradise!
Where: Awoonga Avenue, Burleigh Heads (northside) and Murlong Crescent, Palm Beach (southside)

Elephant Rock
There is not just one but two huge rocks at Currumbin Beach and they’re the perfect natural objects for your next Instagram pic! Who doesn’t love a great scenic shot of the deep blue sea? Hot tip: Visit during Swell Sculpture Festival (held in September) and take pictures of the abstract outdoor sculpture gallery against the ocean.
Where: Currumbin Beach, Currumbin

Waterfalls
With so many waterfalls and rock pools to choose from, it’s not easy to decide which ones to visit. You should probably just go see them all, but we’ve created a list of our faves right here.
Where: Various locations

Don’t forget to tag us in your pics using #insidegoldcoast and @insidegoldcoast.