Aka Her Supercar Life, Australian exotic car enthusiast, media entrepreneur and developer.
Aka Her Supercar Life, Australian exotic car enthusiast, media entrepreneur and developer.
Buckle up, Gold Coasters, we’re taking a joyride through the turbocharged life of Rachael Reid. From a wheelie bin speedster in her childhood to the glamorous Miss Indy, race car driver, Surfers Paradise bar owner, and supercar test pilot, Rachael’s story is the ultimate automotive dream come true. With a heart as big as her engine and a passion for philanthropy, she’s more than just a social media influencer—she’s a charity queen and a proud mom of three incredible girls. We dive into her journey from car-loving tomboy to the powerhouse behind Her Supercar Life, and learn how she’s using her drive to make a difference both on and off the road!
How long have you been a Gold Coast local?
I have lived on the Gold Coast since I was nine having moved from Sydney.
What do you love the most about the Gold Coast?
The beach lifestyle, the exciting automotive community, and opportunities for business.
Tell us a little bit about yourself.
From a car-loving tomboy to the runways of Miss Indy, my life so far has been a thrilling ride. I’ve shifted from modelling to racing to business. Alongside owning a popular bar in Surfers Paradise to developing commercial real estate, I’ve owned, tested and reviewed supercars, carving a niche as a social media influencer and charity advocate. Today, I channel my passion through Her Supercar Life and The Sunset Run my supercar charity event, while also being a proud mom to three incredible girls. My journey merges speed, style, and the drive to make a difference through philanthropy.
What initially sparked your passion for exotic cars and motorsport?
My brothers working on cars and their influence at a young age, along with my early exposure to motorsport.
What inspired you to create Her Supercar Life?
What inspired me to create Her Supercar Life was not just my personal passion for high-end exotics and supercars, but also a desire to open this exhilarating world to other women. I aim to demystify the often intimidating world of automotive, highlighting not only their potential as smart investments but also the sheer joy and artistry of driving them.
Each car has its own unique story, rich with history and innovation, which I find absolutely fascinating. Through Her Supercar Life, I strive to empower women to appreciate, invest in, and experience the thrill and prestige of these incredible machines.
What are some of the most memorable moments or highlights you’ve experienced since founding Her Supercar Life?
Being asked to join the Lamborghini global female advisory board by the then Lamborghini Global 2IC Katia Basile, driving Formula 4 at Sepang, and building a successful brand that resonates with female car enthusiasts.
You’ve raised over $150,000 for notable charities such as LIVIN and the Make-A-Wish Foundation. How important is philanthropy to you and Her Supercar Life, and how do you integrate charitable efforts into your events?
Philanthropy is not just important to me—it’s a core pillar of Her Supercar Life. We believe in leveraging our passion for supercars to make a meaningful impact on the community. This commitment is reflected in events we’ve held, such as Exotics and Espresso, where we bring together supercar enthusiasts to support various causes. Our latest initiative is The Sunset Run, an event that not only offers an exceptional driving experience but also serves a greater purpose by raising funds for mental health advocates LIVIN.
By integrating these charitable efforts into our events, we create opportunities for our community to engage in philanthropy that resonates with their interests, fostering a culture of giving back while enjoying the cars they love. To date, we’ve raised over $150,000 for notable charities, including LIVIN, Make-A-Wish Foundation and others, underscoring our commitment to driving positive change both on and off the road.
How do you see the supercar community evolving in Australia, and what role do you envision Her Supercar Life playing in that evolution?
The supercar community in Australia is rapidly evolving to become more inclusive, particularly encouraging more women to engage. The ‘Her’ in Her Supercar Life symbolises not just my involvement but stands as an invitation to all women and our commitment to fostering female participation and dismantling stereotypes in this traditionally male-dominated industry.
Looking ahead, we aim to expand our events and initiatives to not only increase female visibility but also use our platform for philanthropy, making the supercar community about more than just cars but driving positive social change.
What does the future have in store?
Expanding our events nationally with exciting partnerships – watch this space, also new exciting events on the horizon, more charity work, and continued advocacy for female empowerment in the automotive industry.
What are your Gold Coast favourites:
Café: No Name Lane
Restaurant: Social Eating House
Bar: Burleigh Pavilion
Beach: Burleigh
How do you choose to spend your days off?
Spending time with family, and of course driving.