Cofounder and director of INTU WELLNESS.
Cofounder and director of INTU WELLNESS.
Ready to reclaim your glow? We sat down with Christie Whitehill, cofounder of INTU WELLNESS, to chat about how she and her good friend Anna Robards turned their love of health, beauty, and magnesium, into a game-changing wellness brand. Spoiler alert: it’s all about simplifying supplements and making them fun, delicious, and super effective. Get ready to hear how these dynamic women are helping busy souls get more sleep, boost their skin, and feel empowered from the inside out.
How long have you been a Gold Coast local?
I was born on the Gold Coast and lived in Queensland for most of my life, however I spent the last 13 years living in Sydney before moving back in June this year.
What do you love most about Gold Coast?
I love the Gold Coast for its laid back and beach lifestyle. After living in the Eastern Suburbs of Sydney for so long, I appreciate the Gold Coast’s beautiful open beaches even more now. I also love how accessible it is. I live in Palm Beach and being so close to the Gold Coast Airport helps so much with taking quick trips away for work when I need to.
Tell us a little bit about yourself.
I am an entrepreneur and mother of two to Zac 8 and Ava 5. I love all things health and beauty and have a passion for learning and education. I am always upskilling and working on my own personal growth. The past 15 years I have been building businesses around helping people overcome the challenges I’ve personally faced. I recently sold a company I had for 7 years called Tech Ready Women, we run the largest accelerator programs in Australia for women who are starting and building startups. Tech Ready Women is supported by the Government and recently we received funding from the Queensland government for our Investor Ready Program. These days, I am building INTU WELLNESS with my good friend and media personality Anna Robards. We are on a mission to help 1 million women feel confident in their skin. We currently have a wellness and beauty supplement range and were the first Australian wellness brand to launch in stores in Mecca.
How did INTU WELLNESS come about?
After COVID I had spent 2 years recovering from severe burnout and gut issues. During this period I had overhauled my health and lifestyle and was taking many different supplements and I really noticed the beauty benefits for my skin. For Anna she had been taking magnesium supplements during her pregnancy to help her sleep and it was around 3 years ago we were out walking and talking about our love of supplements for both wellness and beauty benefits. At that moment we had a lightbulb moment. We went away and did our research to find there was a gap in the market for a wellness and beauty supplement brand that was bold, bright and helped women feel confident in their skin from the inside out.
Tell us a bit about your product range.
We currently have three multifunctional products in our range that were designed to replace multiple supplements you would usually have in your cupboard. We call them our super powders. Sleep & Skin Renewal is a nightly supplement that helps you get a deep restful sleep, while boosting your skin’s hydration and firmness. Gut & Skin Rejuvenation is a daily supplement that improves digestion and reduces bloating and skin inflammation. Energy & Skin Radiance was designed to replace your morning or afternoon coffee. It boosts energy levels, reduces brain fog and fatigue as well as supports healthy hair, skin and nails. All of our products were designed to be taken in the same day and to support the foundations you need to feel awake as the alarm goes off, energised to take on the day and confident in your skin!
Tell us about the process of creating your supplements.
Knowing our community’s health and beauty concerns, what they like and don’t like about supplements, is really important to us and helps us to know which products to bring out next. When formulating a product we work closely with our formulation team and do extensive research on the best and most effective ingredients. Once we have the formula we trial flavours, which can sometimes take up to 6 months to get right. This is because they are powders and we do need to mask some pretty potent herbs that don’t taste great on their own. We also run a small trial with customers and the products go through rigorous testing for purity, quality and safety before we release them to the market.
What has been the biggest opportunity and/or challenge so far?
The biggest opportunity has definitely been launching our products in Mecca. Especially given that we are such a new brand, the exposure to Mecca’s customers has been amazing. Challenges, there are always challenges building a startup! Judging order volumes with our manufacturer is an ongoing thing at the moment, however, I can see as we grow this will change.
What’s next for INTU WELLNESS?
We have another exciting wellness and beauty product in the pipeline which is launching in 2025. We’re also expanding into hotels and exploring which international market we want to focus on next.
What are your Gold Coast Favourites?
Café: Barefoot Barista, Palm Beach
Restaurant: Rickshores
Bar: I don’t go to many bars these days!
Beach: Palm Beach
How do you choose to spend your days off?
I spend my weekends at the markets, at the beach, shopping and spending time with my kids.