Meet the Master Distiller and Co-Founder of Clovendoe Distilling Co.
Meet the Master Distiller and Co-Founder of Clovendoe Distilling Co.
Meet Catie Fry, the Master Distiller and Co-Founder of Clovendoe Distilling Co. The latest distilling company to take the Gold Coast by storm with their non-alcoholic and low-alcohol spirits. Thanks to the help of her long-term friend Sarah Bendy, they both brought the company to the GC early last year and haven’t looked back since. Read on to find out more!
How long has Clovendoe Distilling Co. been on the Coast?
Clovendoe Distilling Co. was originally launched from Rockhampton in Central Queensland, however, we saw an opportunity (both personally and professionally) and relocated to the Gold Coast in January 2021.
What do you love the most about the Gold Coast?
We just love the easy-going attitude of the Gold Coast. Many people live here for the sun, surf and outdoors and that generally brings a vibe that is focused on nature, wellbeing and recreation. We find so much inspiration for our business from the local vibe and we also find that locals really get behind local businesses so we couldn’t appreciate being part of the Gold Coast community more!
Tell us a bit about Clovendoe Distilling Co.
Clovendoe is the first female-owned and operated distilling company in Australia, and the first producing both non-alcoholic and low-alcohol spirits. We are driven by creating products that offer social inclusion, choice and sophistication; meeting the needs of consumers who have become more mindful in their drinking habits. And we are passionate about the art of distilling, using traditional copper-pot stills to curate our spirits, retaining the complexity of the palate and botanical aromas without added sugars or sweeteners. We recently took out a sweep of awards at the Global Spirits Masters blind tasting, with all of our products awarded medals (1 Masters and 5 Gold medals) so we are extraordinarily proud to be competing on the world stage just 2 years into launching Clovendoe.
How did the concept of Clovendoe come about?
Whilst launching a gin and rum distillery with my husband in Central Queensland, I found myself juggling a business and two small children. Leading a busy life and seeking ways to incorporate a social life into my schedule (i.e. struggling with FOMO!!), I combined my love of working with botanicals with creating sophisticated, guilt-free alternatives to alcohol and sugar-loaded soft drinks. After a couple of years of Research & Development and perfecting my recipes, I approached my long-time friend Sarah and together we officially launched Clovendoe Distilling Co. in 2020.
What do you consider your favourite part(s) of working in this industry?
I am a creative at heart, so I love being able to experiment with botanicals and create new products. I take so much inspiration from nature, collaborating with local growers to find amazing botanicals at our doorstep. All of our products are distilled, small-batch, and all of our botanicals are prepared by hand so a lot of creative passion goes into producing our spirits. Both Sarah and I know the non-alc industry is exploding and we really enjoy being part of an emerging category. Forward-thinking mixologists are curating impressive non-alc drink menus and dedicated non-alc bottle shops are starting to pop up. There is a cultural shift in our drinking habits and we think the booze-free bar cart is here to stay.
How would you describe the flavour profile of your spirits?
Our spirits are crafted in the style of a vodka or gin and created using 21 unique botanicals. Our products are sugar and sweetner-free, so the botanicals are really the star of the show. Each product has a distinctive and unique flavour profile:
– Seed stimulates the senses with the familiar essence of the Australian backyard, infused with organic lavender, rosemary, lemon thyme, lemon myrtle, orange and lemon peel.
– Sprout balances organic rose petals and juniper berries with middle eastern spices including liquorice root, star anise, cinnamon and cardamom.
– Stem is a crisp infusion of citrus notes and fresh, exotic scents of South-East Asia including organic lemongrass, mint, kaffir lime leaf, ginger and galangal.
What is your favourite spirit(s) from your range?
My personal favourite is Seed. The botanicals we use are reminiscent of the ‘Australian backyard’ and remind me of my childhood in regional WA. The rosemary shines through nicely with tonic water and it has beautiful subtle floral notes. Sarah loves Sprout, as she says it has a unique flavour profile which transports her to a time when she was working in the Middle East.
Why do you think there has been a surge in demand for zero alcohol products recently?
We have seen a growing consciousness and focus on wellbeing, mental health, balance and social inclusion. These shifts have people seeking alternate options to alcohol, whether that be abstaining from alcohol, reducing their consumption or simply finding the balance that suits their lifestyle. And we have all been in that situation where as the ‘designated driver,’ the choices are limited to soda water, juice or soft drink. Consumers are now seeking the same choice and sophistication for non-alcoholic options.
What does a typical day look like for you?
Running a small business typically means that no day looks the same, our days are diverse and often bring unexpected actions to juggle! As the Master Distiller, I love days working with our small team in the distillery, prepping botanicals, distilling, experimenting with new flavours and managing orders and deliveries. Other days see me out and about, meeting customers, doing tastings and other events. Sarah is our master organiser, finding time in between to plan, report, order supplies, pay bills and keep all of the logistics in order.
Tell us the best piece of advice someone has ever given you and why you consider it the best?
“Stay in your own lane” which is really about keeping focused and being true to yourself and your strengths.
What are you looking forward to the most in the next 12 months?
I have been working on a new creation using some innovative botanical combinations. Whilst I am currently in the R&D phase, I would love to be able to launch this in the next year as I am really excited about it.
What are your Gold Coast favourites…
Café/coffee spot: The Milkman’s Daughter in Mermaid Beach is our favourite cafe. This is why we were so excited when they agreed to add Clovendoe cocktails to their menu!
Restaurant: You can’t beat Siblings in Kirra. The owners are passionate about fine dining and their drinks menu is innovative, it brings happiness just reading the menu!
Bar or place for a drink: We love Capricorn Distilling Co., a local gin and rum distillery in Burleigh Heads.
Beach: We can’t go past our local, Kirra beach for its totally laid-back vibe.
How do you choose to spend your days off?
We love getting outdoors, spending time at the beach, walking, swimming and having BBQ’s with friends. Life can be so busy, so being able to ‘switch off’ is so important.