Gorge on loaded NY style subs and handmade donuts at George's Deli.
Gorge on loaded NY style subs and handmade donuts at George's Deli.
Sucker for a sando? Rhetorical question. Specifically, the NY-style, pastrami and pickle stuffed variety frequenting delicatessens from Brooklyn to Manhattan – you know, the ones usually only found at the other end of a 20 hour red eye? *Cue major fomo*
Well, ‘donut’ despair, peckish folk, George’s Deli is here – and they come bearing delicious (suspiciously sub-shaped) gifts. Get your first look at the new, sandwich-slinging kid on Kingscliff’s block…
Bringing handmade donuts, coffee and cold-cut loaded subs to the coastal township’s beach-studded main drag – George’s signifies the delicious debut for double-threat chef power couple, Johnny Ang and his wife Jerrika. Rounding out the venue’s ragtag trio of Reuben-slinging chefs, the husband and wife team are joined by Johnny’s sister, a skilled chef in her own right, to keep the portable treat offering ticking along. Cripes – talk about kitchen chops, can you imagine the killer spread this lot would bung on at family dinner?
Doling out handheld bites to Marine Parade’s beachfront perambulators, the compact menu melds beverages and baked-goods infused with Filipino influences, with classic New York-inspired sandwiches. Inspired by her travels abroad, Jerrika was the driving force behind the deli fusion concept. First uncovering her appreciation for the delicatessen staple (and the unique and vibrant foodie culture, obviously) following a stint in the US to complete her apprenticeship.
The couple, who had their meet cute cheffing aboard a cruise ship, bonded over their shared passion for culinary innovation. Later embarking on an opportunity based in Casuarina, Johnny and Jerrika quickly caught feelings for the locale’s knockout looks, laidback vibe and people. They’re only human, right?
For their first ever culinary venture, the crew engaged the services of local experts Kobi Concepts and Coakers Building to handle the interior direction and fit out, respectively. Going for a cool, retro deli aesthetic (insert sparkly emoji – the millennial equivalent of jazz hands, here) peppered throughout George’s interior are rustic tiles, pops of red and an awning window that opens wide to the surf beyond. Basically, we predict this ultra-cute sando spot is set to be some pretty hot real estate among southern punters.
Originally hailing from the Philippines, the passionate foodies have also jumped at the chance to pay homage to their culinary heritage by incorporating nationally-beloved flavours from their homeland into their offering. Weaving in flavours seldom found in Australia, such as Ube, the distinctive purple yam, which you can get in Latte or house-made Donut form.
Mouth watering at the prospect of getting your mitts on those pillowy hand-crafted donuts? Well, hold on to your britches, Gold Coasters – ‘cuz we’ll really be ‘ruben’ it in as we unpack the rest of the menu.
To complement the unmissable Ube Donuts, the signature offering is centred around the short but sweet selection of signature toasties. Such as the La Cubano, made with pork ham, lechon, pickles and Swiss and the Ain’t Reuben toasties, which are both firmly in the #MustTry realm.
Be there, or be square, sandwich fans!
Where: Shop 3, 106 Marine Parade, Kingscliff
When: Monday-Thursday: 7:00am-2:00pm, Friday-Sunday: 7:00am-2:30pm
Instagram: @georges.kingscliff
Words by Kellie Leader.
Images by Mathilde Bouby.