Seltzer lovers are in a tizz for FIZZ X.
Seltzer lovers are in a tizz for FIZZ X.
Amongst changing trends in the way we like to enjoy a drink (or five), seltzers have emerged as an entirely new and game-changing way to enjoy alcohol. Coming in fresh and enjoyable flavours, moderate strengths, and barely even registering any calories: these drinks are ideal for summer drinking, and we are here for it.
Amongst the bunch out there, Australia’s Hard Fizz has to be one of the loudest, funnest — and not forgetting tastiest — hard seltzer out there on the market. So when we got hold of some new and exciting information, we knew you’d all be oh-so eager to hear about it.
Well, we can confirm as of this Boxing Day, the team behind your favourite party drink will be releasing what’s thought to be the world’s first hard seltzer containing natural caffeine: FIZZ X. This strawberry and grape flavour, with green coffee bean extract, is the latest release and comes just weeks after they opened their immersive brewery in Burleigh — FIZZ HQ.
“We are absolutely rapt to release FIZZ X; it’s been a long time coming,” Chief of FIZZ Wade Tiller says. “This is 100% in response to market demands. “Younger consumers were crying out for a seltzer that tasted like a party but was still 99% sugar-free.”
FIZZ X has a 5% alcohol content, so it is a touch stronger than the other flavours available. Coming with the tagline: ‘Ready to flare’ — suggesting it’s very much aimed at you party people out there (you know who you are!)
And you won’t struggle to get your hands on the new line either as of the 26th December, you’ll be able to find it across 150 stores around the country — and this will double to 300 by the end of January! Locations can be found using the FIZZ Finder website, but those hankering to taste FIZZ X early can do so at FIZZ HQ, where you’ll find it on tap.
“We’ve got a lot coming up in 2022, and we can’t wait to share that with everyone,” Tiller says. “FIZZ might be easy on tomorrow, but a hit of natural caffeine never hurts.” Hear, hear!
Struggling to find something to get the party started this New Year’s Eve? Well, you now know the drill!
Words by Alex Mitcheson.