CEO and Founder of Letters of Hope.
CEO and Founder of Letters of Hope.
Meet Abbie Williams, the Gold Coast Young Australian of the Year, who’s smashing mental health stigmas like a piñata, one heartfelt letter at a time.
Her brainchild, Letters of Hope, is a not-for-profit organisation that began with a simple but powerful mission: spread kindness and compassion through handwritten letters to those in need. These notes of encouragement, packed with coping strategies and support contacts, bring a personal touch that’s creating ripples of change across Australia and New Zealand.
Having faced her own mental health struggles as a teen, Abbie’s dedication to connecting with others and spreading kindness is truly heartwarming. We chatted with Abbie about her journey as the CEO and founder of Letters of Hope. She shared her passion for mental health advocacy and how she finds joy in the everyday.
How long have you been a Gold Coast local?
I have now been a Gold Coast local for 7 years! I moved out here from the UK in 2017, and have called the Gold Coast home ever since. It’s certainly different from my hometown which is Leeds in the UK, a place that is much colder.
What do you love the most about the Gold Coast?
Definitely the beaches. I remember visiting Burleigh Heads the day after I landed in Australia and getting an acai bowl. I instantly felt at home. The beach is my go-to place whenever I feel stressed, anxious or am having a bad mental health day. There is something about dipping your toes in the ocean that brings a huge sense of calm. It’s still one of my favourite spots, along with Tallebudgera Creek.
Tell us a little bit about yourself.
Professionally, I’m the CEO and Founder of Letters of Hope, an organisation I started in 2018 to send handwritten letters to individuals facing tough times. Our mission is to spread kindness, raise mental health awareness, and break the stigma surrounding it. The letters we send include helpful coping strategies, words of empowerment, and support to those who are struggling.
On a personal note, I’m passionate about mental health advocacy and believe in the power of social connection, kindness, and compassion. I also have a fur baby named Benji, who is a Chug and he brings a lot of joy and mischief into my life. Outside of work, I enjoy spending time with family and friends, baking, walking, spending time at the beach, reading poetry, journaling, and exploring new places.
What inspired you to start Letters of Hope?
Letters of Hope was born from my personal journey and lived experience with anxiety and depression, which began in my teens. During my darkest moments, I felt very much alone despite being surrounded by people. Eventually, I reached out for support and embarked on my recovery journey, finding ways to manage my mental health and live a meaningful, fulfilling life.
After moving from Leeds, UK, to Australia in 2017, I started exchanging letters with my grandparents back home. Receiving their letters brought me such joy, especially on tough days. It was then that I realised the powerful impact of a simple, heartfelt letter. I wanted to share that feeling with others and bring light to those in need, showing them that someone out there does care and that they are not alone.
Why do you think there is still such a strong stigma around mental health, and how can initiatives like Letters of Hope help to break it?
I definitely think that the stigma around mental health has improved drastically in the last couple of years, though there is definitely a way to go. We seem to put a lot more pressure on ourselves, and sometimes others, when it comes to mental health vs. physical health. Even myself, a mental health advocate, on a bad mental health day can be really hard on myself, as if I have a sense of control over what is happening to me. Ideally, I think we need to view mental health in the same way that we view physical health: if we have an illness, we get support and treat it. If we see someone with a physical illness, we accommodate them and make sure they are comfortable as they recover.
The thing I am really loving about Letters of Hope is that our initiative seems to transcend generations – people of all ages are resonating with what we are doing, because it’s a really simple concept: if you are feeling down – whatever the reason – you can request a letter filled with kind words. That appeals to people, even if they do fear stigma, because it’s a moment of simple connection. In my view, that is what breaking down the stigma comes down to: kindness, compassion and understanding. And we are showing people that from complete strangers.
What efforts does Letters of Hope make to educate the community about mental health?
Because Letters of Hope was born from lived experience, I have always been able to use it as a vehicle to share my own lived experience with the world. That was scary at first, but I quickly saw how much people responded to the vulnerability and authenticity whenever I shared my struggles. The majority of our volunteer base also have lived experience, and that means we are continuously amplifying the voices of those with lived experience.
I think that is something that is absolutely crucial when it comes to educating the community about mental health, being able to share real life experiences and stories to promote understanding and awareness. Our letters haven’t just saved lives, but also increased helpseeking behaviours amongst letter recipients. We share support contacts in each letter, so this creates the opportunity to share helpful information with those who need it the most and ensure that they are connected to the support they need.
What advice or message do you have for individuals who may be hesitant to seek help for their mental health or well-being?
To anyone hesitant to seek support for their mental health, I want you to know that you are not alone, and there is help available out there. It’s natural to feel overwhelmed or uncertain about seeking help, but taking that first step can make a world of difference. My favourite quote is “focus on the step in front of you, not the entire staircase” – so focus on that tiny step in front of you, then the next thing, then the next thing.
I avoided seeking support for so many years, and for a number of different reasons. When I reflect, I wish I’d done it sooner because I now have a toolkit and strategies to lean on when things get tough. I never thought that I’d come this far, but I am so pleased that I have.
It might start with seeing a GP, or if that is too overwhelming as a first step, reaching out to a free helpline (BeyondBlue has an online chat service that I use frequently!)
How do you recruit and engage volunteers to write letters, and what motivates them to participate?
Letters of Hope has grown beyond what I ever would have imagined across the last couple of years. People often find out about us through word of mouth, social media, or even receiving a letter – we are seeing this beautiful cycle of letter recipients becoming letter writers which I love. Most of our volunteers are motivated by their own journey and own lived experiences, which makes their letters all the more powerful. I’m so inspired by them each and every day and have been lucky to see the good out there in the world. Given that you can write letters from anywhere, we can reach people who might not otherwise be able to volunteer whether that be because of location, a disability, or struggling for time. Our volunteers contribute in a way that works for them, whether they write a letter every day or once a year. People can register at www.lettersofhope.care
What does the future have in store for Letters of Hope?
Given how quickly we have grown, I hope to see that growth continue. I want to reach more and more people and show them that they are not alone, and I want to continue to inspire people to show kindness to others in the community. I’d love for more people to learn about what we are doing, and recognise how much a small act of kindness can impact someone’s life. I think that’s a message we need to get out there more.
We have had a lot of Corporate support through our workplace mental health programs, including Mental Health First Aid, which fund our charity’s operations. I can’t wait to see that grow more so that we can educate more people about mental health in the workplace, which is so important given that it’s where people spend a lot of their time.
I enjoy working with schools and youth groups, because sometimes it feels like I am speaking to teenage Abbie! So I want us to be able to eventually do more in that space.
What are your Gold Coast favourites:
Café: Side Piece, Varsity Lakes. It’s my daily go-to coffee spot. Their menu is delicious, and their sweet treats (especially the cookies and portuguese tarts) are incredible. Not to mention the staff being so warm and friendly.
Restaurant: My family are visiting soon from the UK, and the first thing they have asked me to do is book a table at On Fire Greek Restaurant in Broadbeach. I took them there last time they came, and they were honestly blown away by the amazing food.
Bar: I don’t know if this counts, because I am yet to try their Gin Bar (have been meaning to for a while) but I absolutely love Miami Marketta. The atmosphere, the music, the food!
Beach: Burleigh Heads/Tallebudgera Creek (it’s hard to choose between the two and I often visit them both the same day!)
How do you choose to spend your days off?
I try to focus a lot on self-care on my days off. I love going out for food, checking out great local spots and sharing it with loved ones, spending time outside walking whether that be on the beach or in the hinterland, I enjoy reading and journaling, and I’ve recently gotten into baking which is such a peaceful experience. I also spend lots of time with my dog Benji.