Senior Lecturer Griffith University and National Breast Cancer Foundation Ambassador.
Senior Lecturer Griffith University and National Breast Cancer Foundation Ambassador.
Robyn Cameron is a Senior Lecturer at Griffith University, a dedicated National Breast Cancer Foundation (NBCF) Ambassador and Australia’s largest community fundraiser for breast cancer research. She is the driving force behind the Pink Ribbon Cup Race Day, an iconic Gold Coast event engaging local businesses, sponsors, and volunteers who wholeheartedly support the cause. Her incredible dedication has raised over $1.3 million for breast cancer research. We chatted with Robyn about her incredible fundraising efforts through the iconic Pink Ribbon Cup Race Day, her passion for the Gold Coast community, and her aspirations to continue impacting breast cancer research.
How long have you been a Gold Coast local?
I have been a Gold Coast local for 33 years. I am originally from Sydney and grew up in Bondi Beach but I now call the Gold Coast home.
What do you love the most about the Gold Coast?
I love the Gold Coast’s gorgeous weather, the laid-back lifestyle and the variety of things to do. You can be on the beach one day and in the Hinterland the next day. We moved here to give our children a beautiful lifestyle and they are now raising their own children here.
Tell us a bit about yourself
I worked in the finance industry in Sydney for 17 years. After moving to the Gold Coast, I decided to enrol in an Honours Degree to enhance my CV; my intention was to get a job back in the Accounting Industry but then I almost fell into academia.
As I attained First Class Honours, Griffith offered me a position if I enrolled in their PhD program. It was too good an opportunity not to grab it, and that’s how I ended up in Academia in the Department of Accounting, Finance & Economics. During my academic career I have also undertaken a plethora of leadership roles.
Outside of academia, I am a passionate ambassador for the National Breast Cancer Foundation, and I am their largest community fundraiser across Australia. Over the years I have had many fundraising hats, including launching the Gold Coast Mother’s Day Classic in 2009; chairing the NBCF Gold Coast Volunteer Committee; NBCF Fundraising Committee and the NBCF Gold Coast Global Illumination Committee.
Can you share with us the inspiration behind the Pink Ribbon Cup Race Day and how it has evolved over the years?
It was after my second diagnosis of breast cancer that I decided I wanted to do something to lessen the impact that a breast cancer diagnosis has.
I was 38 when first diagnosed with breast cancer, I had children aged five and eight years and was studying for a degree, so life was busy. I prided myself in how healthy I was and I thought I was too young for breast cancer; in fact, the only risk factor I ticked was being a female. As the cancer was found early the prognosis was good; the treatment was surgery and radiation.
Fast forward nine years, and my GP found lumps again; I was totally shocked. Naively, I thought that if it was cancer again my treatment would be the same as before but this time the prognosis was not as good and I received the strongest treatment.
The second diagnosis had a much bigger impact on me mentally; as a mother I went through strong feelings of guilt. And so, it was the mental impact that made me want to do something that would not only lessen the impact of a breast cancer diagnosis but also lead to a cure. I chose to fundraise for research as I believe it is research that will ultimately find a cure that will have far-reaching outcomes.
It was research undertaken before my diagnoses that has meant I am here today sharing these words with your readers.
What makes the Pink Ribbon Cup Race Day a standout event in the Gold Coast community?
The Pink Ribbon Cup Race Day is such an iconic Gold Coast event because it brings so many members of the Gold Coast community together. And the buzz in the lead up to the day—I love it when I’m out shopping and in a change room hear ladies talking about their outfits for Pink Ribbon Race Day!
It gives casual workers jobs on the day in the function venues, generates business for local retailers with people buying new outfits etc. and I especially love the opportunity it gives our university students to give back to the community through volunteering. It’s wonderful to see many of these volunteers return again year after year and some are now on our Pink Ribbon Race Day Committee.
It is especially inspiring to see how Pink Ribbon Race Day has evolved. My first Pink Ribbon Race Day raised $18,000; in 2022 the Race Day raised over $216,000 and with the 2022 expansion encompassing other Queensland racing venues totalled $259,000. My NBCF pursuits have raised over $1,335,000 to date.
How do you engage local businesses, sponsors, and individuals to contribute to the event’s success?
The Pink Ribbon Race Day has grown into Australia’s largest community fundraiser for the National Breast Cancer Foundation and this is purely because of the immense support we receive. The response to support requests are typically replied to with, ‘We would love to support such an important cause’, which is incredible.
The Gold Coast Turf Club has been an avid supporter and it is our partnership that has enabled the event to grow as much as it has. We have many loyal supporters that lend their support year after year. Local businesses provide services for our fundraising on the day; businesses take up sponsorship opportunities and of course, all the people that attend our NBCF function.
And of course, the team; we are all volunteers, many with full-time jobs, studying and managing families. We don’t have an office of people to do tasks, we do them ourselves to maximise the fundraising and Pink Ribbon Race Day would not be possible without our volunteers’ support.
Looking ahead, what are your aspirations for future fundraising initiatives and the impact you hope to make in the fight against breast cancer?
I was reminded recently of the importance of breast cancer research when a woman that has helped at fundraising events had been diagnosed with breast cancer. She was just 38 years old and told me her oncologist said that if she had been diagnosed with this type of breast cancer ten years earlier, her prognosis would have been terrible, but thanks to research, her prognosis was positive. It’s such a clear sign of how important fundraising for breast cancer is.
There have been a lot of important discoveries, but there is still much to be done. My priority would be to find out why breast cancer metastases in some women and why in others it doesn’t.
When I was diagnosed the first time at age 38 I already had children so I didn’t have to worry about the impact of treatment on my fertility, but my heart truly goes out to the young women diagnosed that haven’t started their family. Research is trying to discover a treatment that doesn’t impede a woman’s fertility.
What are your Gold Coast favourites?
Cafe/coffee spot: My current go to for my double shot cappuccino fix is South Coast Coffee Co. at Isle of Capri and I love to team that with the crunchiest of Danish pastries from Harris Farm Markets.
Restaurant: Hideaway Kitchen & Bar without a doubt! The food is just the best!
Bar or place for a drink: I don’t really do bars, I’m more of a cappuccino person
Beach: North End beach but I also love the feel of Burleigh, it reminds me of Bondi Beach because of the pine trees.
How do you choose to spend your days off?
During the months of May to September, most of my weekend time is taken up working on Pink Ribbon Race Day. Otherwise, Sundays are spent with family and love to catch up with friends over a good coffee and relaxed bite to eat.
Pink Ribbon Race Day is always a sell-out event, so if you’re hoping to go this year make sure you grab your tickets quickly. See event details here.