Owners and designers of Vandy Robes.
Owners and designers of Vandy Robes.
Meet Matt and Lucy van der Riet, the creators of Vandy, the vibrant and functional beach robe that warms, dries, protects, and expresses your beach-loving self. We chatted with Matt and Lucy about the journey of Vandy, from its innovative beginnings to its mission of making your beach days longer and more enjoyable. They share their passion for the ocean, adventure, and their cosy, colorful robes that have become a beach day essential.
How long have you been Gold Coast locals?
Lucy: I spent most of my 20s on the GC. I went to Griffith Uni and lived in Tugun, which has changed SO much, before moving to Melbourne. In 2021 the family moved back, which was one of the best decisions of our lives. We moved to Tallebudgera and have loved living in the trees, but we’re in the process of moving now to Burleigh as our kids get older to be closer to the action.
What do you love the most about the Gold Coast?
We equally love the lifestyle and the people on the GC. The beaches and environment are the prefect match for how we want to spend our days. And the heart and attitude of GC locals is just the best. It’s the most supportive, kind and inclusive community. We feel so lucky to have integrated our family, lives and business so seamlessly. When we first moved I clearly recall us all notice how friendly people are here. Being outdoors so much is honestly the greatest gift we can give out kids.
Tell us a little bit about yourselves.
Gosh, Matt and I met when he interviewed me for a job at NAB in Melbourne (got the job haha). We pretty quickly became inseparable and literally before we knew it had three kids and a dog. We both have a pretty similar attitude towards change and taking risks.
Life is short and you just do the thing you desire and if it doesn’t work out, that’s ok. Having this approach to life has served us well, although sometimes the living on the edge is a little hectic. But it’s what lead us to living on the GC and starting Vandy and having this beautiful beach lifestyle, with mostly sunny days.
For those that don’t know, what is Vandy?
Vandy is a beach lifestyle brand that makes beach robes. The idea came from the practical need to being able to cover up on the beach, dry yourself, protect your skin and look damn cool in the process. The beautiful unfolding of our robes is that they are multi-purpose so our kids’ ones are used for swimming lessons, beach and pool days and bath time.
While our women’s robe, when not being used at the beach, is perfect for adding a bit of colour to your day at home. Speaking of colour, you’ll notice our robes are all pretty bold. Vandy is bold and fun. We want our robes to inject a little extra fun into life.
Tell us about the process of creating your robes.
The process of taking Vandy robes from idea to reality was easier said than done. The design of the robe was pretty seamless. Being a robe lover, I took all the favourite design features of robes I’ve owned over the years added a few unique touches and by third sample it was nailed.
We ended up creating both a certified organic range and a 100% cotton non-organic range. Same design but two different price points. The material selection and dying of the organic material was time consuming as the organic cotton is dyed and then milled. Matt went over to China mid project to see first hand the process and meet our team and ensure the factory practice was aligned with our values.
What has been the biggest opportunity and/or challenge so far?
We’ve had our fair share of challenges, like all start-ups, it’s a wild ride. We designed the robes ourselves, but they’re manufactured overseas in an ethical factory. Having many things out of our control like shipping delays etc can really unhinge plans. We had hoped to launch well before last Summer so that our robes were ready to hit the Aussie beach for 23/24 Summer but multiple hold ups that blindsided us, like the process for GOTS certification of our robes, meant we were unable to have our product available until the very end of Summer.
We’ve had to constantly pivot and problem solve, which keeps things interesting. I really believe the obstacles we come up against contribute to how our brand evolves in the best way. While we launched as a beach robe, what we’ve been so thrilled to see is that our robes are actually multi-purpose and have become peoples go-to throw on for daily life. So cool!
What’s next for Vandy?
We have some pretty big plans for Vandy which involves collabs, customisation and international expansion. We think we are onto a winner and we want to stay true to our core product. We really desire just to do one thing exceptionally well. You can expect to see our robes expand in styles and colours, fabrics and places they are designed to be worn.
What are your Gold Coast favourites?
Cafe: Wholefood Pantry, Palm Beach
Restaurant: Little Tommy’s, Currumbin
Bar: Currently not in our bar era, however fave spot to have a drink would have to be out the front at Rick Shores.
Beach: The Alley Currumbin
How do you choose to spend your days off?
Any time we are not working we are at Palm Beach Touch fields or watching our kids play touch, oz tag or soccer. Or at Burleigh Bombers watching AFL. When sports not on we are hanging at the beach, Matt and the kids surf, or we’re entertaining at home. Life feels very beautifully full and we are just about to start building a house, so again something new and unknown we’re embracing. Our best mates are the builder Joint Builders, so we feel in safe hands. You’ll also find Matt watching his beloved Hawthorn (AFL) team on the couch over the weekend.
Website: vandy.com.au
Instagram: @vandyrobes