Founder of Gold Coast Cookies, aka ‘’The Cookie Lady!"
Founder of Gold Coast Cookies, aka ‘’The Cookie Lady!"
Christina Baker aka The Cookie Lady is as sweet as her wares. Christina, the founder of Gold Coast Cookies, went from making cookies in her apartment kitchen to stocking over 1000 cafes and venues nationwide throughout Australia in three years! A bona fide COVID success story, we chatted to her about how she made the move from looking after our teeth, to helping destroy them #gimmeallthecookies. Jokes aside, we also quizzed Christina on what she loves about the Gold Coast and her business advice for budding entrepreneurs.
How long have you been a Gold Coast local?
I have been a Gold Coast local for just over 3 years now! It has been my dream for many years to live in the most beautiful and awesome place in the world. After living in the UK and USA prior, I can 100% say that the GC is the best!
What do you love the most about the Gold Coast?
Besides the perfect weather, chilled out vibe and world class beaches, I just love the variety of things to do 7 days a week. It is a blessing to have so many amazing things in one small place, no weekend is dull and there is so much to see. I love it!
Tell us a bit about yourself.
Personally, I grew up in Phoenix, Arizona in the USA for most of my life. I am passionate about cookies & everything business, any Cavoodle dog (my own dog is called Cookie haha) and lastly, my faith as a Christian!
I am passionate about helping causes that fight human trafficking and slavery around the world, we donate a percentage of profits from Gold Coast Cookies to an organisation called Destiny Rescue, which fights human trafficking globally. Be sure to check out the amazing work they are doing!
Professionally, I used to work in the dental industry as a Dental Hygienist. Quite ironic! Ha! This was before realising that world needed better cookies. I was led to selling my cookies as people at home were obsessed with them and always told me I should start a business! Here we are now.
For those that don’t know what is Gold Coast Cookies?
Gold Coast Cookies is a cookie business started from my apartment kitchen in 2020. Since then we have grown to sell to over 1000 cafes and venues across Australia in less than 3 short years! Still pinching myself.
People know our brand to be the best handmade, filled and gourmet cookies available for wholesale. They are soft and use only the best ingredients, which makes them stand out from the rest.
How did Gold Coast Cookies come about?
After growing up in America… I have always absolutely loved cookies! But I could never find what I called the ”perfect” one! I decided it was my turn to give it ago. So after many recipe trials, I found the cookie recipe that I absolutely love!
Starting with a cookie stall in Coolangatta, Gold Coast, I sold out almost every day!
But then the Covid-19 pandemic hit and shopping centers closed. To bring happiness to people’s doors in lockdown, I delivered cookie boxes to people’s doors with free delivery throughout the lockdown. Before I knew it, everyone was sharing it on their social media and I had my first cafe message me to stock them in their cafe!
The rest is history.
As an entrepreneur, what are the biggest challenges you have faced?
Every single day as an entrepreneur is pretty much filled with new challenges if you are focused on growth. The biggest challenges have mostly come from doing what it takes to getting new customers. It is a crucial skill if you want to have a good business.
What is the best piece of business advice that you have ever been given?
“Sales cures all” is a good and true one because when you listen to the market, your business starts to become real. It is very easy to be distracted or working hard on things that don’t affect growth. But if you focus on sales, I have found it all starts to come together and everything you do has a real purpose.
What are your Gold Coast favourites…
Café/coffee spot: Cooly Food Culture in Coolangatta
Restaurant: Indian Curry Kingdom in Coolangatta
Bar or place for a drink: Addictea in Harbour Town (seriously best bubble tea in the world!)
Beach: North Kirra/Bilinga Beach
How do you choose to spend your days off?
I love to spend a lot of time on the beach with my husband and Cavoodle dog. I also love eating out at local spots in the Southern GC, spending lots of time in the sun and reading in the evening!