Meet the CEO of vegan skincare brand A bit Hippy.
Meet the CEO of vegan skincare brand A bit Hippy.
Following a plant-based/vegan diet on the Gold Coast has become a lot easier in recent years, with more and more restaurants and cafes accomodating to the growing audience that adopt this lifestyle. However it’s often forgotten (amongst our non-vegan friends) that following vegan principles is more than just what you decide to eat, rather it’s all forms of consumption. One aspect of living a vegan lifestyle that often proves to be difficult is finding skincare and beauty products that work for you and that are also vegan. Choosing a brand that not only is good for the environment but also right for you and your skin can be a feat… let’s be honest. But rejoice, my plant-based friends! A bit Hippy, a Gold Coast-based brand, is here to put your qualms at ease! We had the chance to ask Melody Livingstone, the CEO of A bit Hippy, a few questions before World Vegan Day on Monday 1 November; so read on to get to know her and your new fave brand.
How long have you been a Gold Coast local?
I’ve been a Burleigh local for the past 18 months after moving to the Gold Coast from Brisbane for the role of CEO, and I haven’t looked back since!
Tell us a bit about A bit Hippy
We’re not the irritating type… we’re dead set on soothing and improving your skin from head to toe. At A bit Hippy, we strive to be as natural as possible while providing clean, non-toxic skincare solutions that are effective but won’t irritate. Healthy skin needs to be backed by nature and proven by science, without the fear of breaking out. That’s why we created A bit Hippy. Peacefully protesting for Australian-made, easy to use, affordable skin, hair and body care that won’t make you react… in mind or body!
What makes running a business on the Gold Coast so great?
The Gold Coast has quickly become a hub of opportunity for individuals and small businesses. There’s something here for everyone! It’s amazing to be a part of such a dynamic community, not to mention it’s one of the most beautiful parts of the world. Whether it’s a beach-side cafe catch-up or a meeting at the newest hot-spot bar, you’ll never be short of inspiration and creativity.
Why is choosing ‘clean’ skincare so important?
There’s a lot of marketing hype in the skincare market, and just because a brand labels themselves as natural or clean doesn’t mean it’s good for you or your skin. Our definition of ‘clean’ skincare is a product range that is healthy for you, your skin and the environment. We say no to nasty ingredients and with skin sensitivities on the rise, it’s more important than ever to cater to those with sensitive skin. As an affordable, Australian-made brand, we want to cut through the overwhelming confusion in the market as customers become increasingly more conscious of their purchasing power, demanding clean products with their dollar. It’s important to us that we offer a range that is pro healthy skin, anti toxicity and cuts through the BS.
What does a typical day in your life look like?
Coming from a high-pressure environment, I now value a balanced lifestyle and generally begin my mornings at a slower pace. I love to meditate first thing and typically go for a walk along the beach, stopping along the way for my husband to grab a coffee. I get some life admin out of the way and check in on my emails while enjoying a tea and then it’s time to head into the office in Burleigh to see the A bit Hippy team! In the afternoon you’ll see me at the gym and I spend my evenings with my husband reading or catching up with friends dining out at our favourite restaurants on the Coast.
What is your most popular product?
Our most popular product has to be our Natural Deodorants, we have two kinds; Bergamot & Patchouli which are both free of aluminium, of course! Most deodorants on the market are made with aluminium which blocks your pores – we believe it belongs in building material, not in your sweat glands. Instead, we use Milk of Magnesia. A naturally occurring mineral that helps to control odour-causing bacteria without absorbing into your skin or clogging your sweat glands.
What is your own personal skincare routine?
My skin care routine varies throughout the year, but my current routine is to simply cleanse, moisturise and finish with a face oil, using my favourite A bit Hippy products. In the morning, I begin my day with a clean base using our Cleanser, following with the Face Cream. To nourish my skin ready for the day ahead, I massage in a few drops of our Face Oil, which contains 95% Rosehip Oil and 5% Vitamin C & E. Finally, no matter where you are in the world, SPF is a must! The A bit Hippy Anti Skin Irritation Sunscreen SPF 40 is ideal for everyday use. In the evening, I double cleanse using our Oil Cleanser to break down my makeup followed by the Cleanser. A few nights a week I like to exfoliate with our Exfoliating Powder and follow this with the Night Cream and Face Oil.
What does the future have in store for A bit Hippy products?
It’s an exciting time for A bit Hippy! We hope to expand our range with even more face products. Aside from that, we have big plans to further improve our processes, which includes reducing and reusing our waste. We strive to be as accessible as possible to customers who want to make healthy choices for their skin and the planet.
How do you recommend people celebrate World Vegan Day?
Look through your skincare and cosmetics collection and read through the ingredients list, you’ll likely find a plethora of non-vegan surprises. Some products and their ingredients may leave you with more questions than answers, which is when you know those products are no good for your skin or the planet.
Where can we get our hands on A bit Hippy products?
You can shop our range on our website, selected stockists or visit our Head Office in Burleigh Heads, we love to chat all things skincare and wellness!
What are your Gold Coast favourites?
Café: Commune in Burleigh is my favourite for a weekend breakfast.
Coffee Spot: I can’t go past our local Social Espresso Coffee Roasters on Fremantle Street, around the corner from the A bit Hippy office, great coffee and awesome staff!
Restaurant: Greenhouse Canteen all the way, vegan and delicious!
Bar or pub for a drink: Rosella’s – another Burleigh local, I love that they’re all about the Australiana theme, Australian alcohol only and unique cocktails.
How do you choose to spend your weekends?
I love to have a relaxed weekend, spending time in the sun on the beach, finishing my latest read and socialising with friends!