Cult Korean fried chicken joint, NeNe Chicken, swans into town.
Cult Korean fried chicken joint, NeNe Chicken, swans into town.
Freshly baked bread, molten hot cinnamon donuts freshly tossed in sugar, sizzling bacon… in the definitive snack ranking of ‘most enchanting aroma’, hot crispy fried chicken, would easily earn itself a nom in the ‘elite’ category, hands down. So if you’ve been wandering through the Pacific Fair in recent weeks, and suddenly found yourself wondering ‘what smells so good?’… the answer is likely newcomer Korean-style fried chicken joint, NeNe Chicken.
With a name that translates to ‘yes! yes!’ – the famed, fried chicken franchise originating in South Korea has had fans in a flap for its golden, crunchy goodness since 1999. The now 40-strong expansion Down Under spans across (almost) every state (sorry Tassie, no soup chicken for you). Each new outlet is commonly welcomed with queues of devotees and peckish punters eager to find out what all the fuss is about.
If you’re yet to experience the hype first-hand, the second most googled query about Korean Fried Chicken is ‘How is it SO crispy’ #whatisthiswitchcraft?! The super-crunch secret lies not in sorcery or some hush-hush spice recipe, but in the addition of potato starch to the unique batter mix and twice-fried cooking methods. See ya later, sog-town breaded chicken.
The NeNe offering of classic Korean chicken comes in nine different varieties, ranging from the OG, Sweet-Spicy (Swicy) and Bulgolgi, right through to Freaking Hot, for the daring. All of which you can opt to devour as classic tenders, wingettes, drummettes, or in wrap or burger form.
Owned by Zhiyu Hao, the newest NeNe outlet is strategically situated on Pac Fair’s Boulevard, just off the Resort precinct, following in the footsteps of Queensland’s first location, Myer Centre Uptown (old habits die hard) and ahead of a forthcoming Australia Fair location… (so, get excited northern GC gang).
The NeNe Chicken tagline is Happy Choice and the interior reflects that, with pops of bright yellow and a giant neon sign. But LBH, we’re here to smash wings like it’s feeding time on Tiger Island, so the cheerful shop fit-out is just an added bonus.
The menu revolves around succulent pieces of authentic chicken served in their signature crunchy coating, and tossed in sticky Korean sauce, should you so wish.
The sides offer a choice between Korean Salad, Cheesy Sticks, and potato in various forms, such as Chips (with or without Cheesy Mayo) or the Tornado Potato – and who among us is not a sucker for a chippie served on a stick, school fete style?
And if you find you can’t stand the heat (maybe it was a little ambitious opting for the ‘Snowing Chilli’ marinade) – cool off those tastebuds with a Black Sesame or Matcha soft-serve cone. Sweet relief, indeed!
Where: Pacific Fair, Shop 1606/07, 2/32 Hooker Blvd, Broadbeach
When: Monday – Sunday 11am – 9pm
Words by Kellie Leader.